What the 'Momo Challenge' says about us and the Internet

It’s the stuff nightmares are made of.

The image, depicting a distorted human face, with bulging eyes, long black hair, a deformed nose and a mouth seemingly crossed between a bird beak and a human’s, is something that will stick with a person long after they’ve seen it. On face value, Momo and its challenge were a perfect internet panic storm geared to alarm parents.

The Momo Challenge has since been dubbed a hoax, but it initial scare perfectly illustrates how the collective id of the internet can take something and run with it. For those who are unaware, the Momo Challenge allegedly came ab...


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