The Sweetwater County Travel & Tourism Board (SWCTTB) hosted a ribbon cutting on Wednesday, June 9th at the Flaming Gorge Gateway Sign on U.S. Highway 191 South to celebrate the designation of the Flaming Gorge – Green River Basin Scenic Byway as an All-American Road. The SWCTT board, along with several partners around the byway, submitted an application to the Federal Highway Administration (FHWA) in 2020 and the application was successful, making the byway one of only 37 designated All-American Roads in the Country.
“This has been a dream, 20-plus years in the making,” Jenissa Meredith, Executive Director of Sweetwater County Travel and Tourism said. “I was fortunate to be involved in preparing this application over a decade ago when Dave Hanks, former CEO of the Rock Springs Chamber of Commerce, included me in the project,” added Meredith. “It is such an honor to see this designation finally become a reality,” Meredith said.
Overall, the FHWA announced 49 new designations to the America’s Byways collection, including 15 All-American Roads (AAR) and 34 National Scenic Byways (NSB) in 28 states. This increases the number of America’s Byways to 184 in 48 states.
All-American Road is the highest level of designation and is reserved for byways that provide an experience that is so exceptional travelers would make a drive along the route the primary reason for their trip. This is the first time the FHWA has designated new Scenic Byways and All-American Roads since 2009.
Created in 1991, the National Scenic Byways Program is a collaborative effort to help recognize, preserve and enhance selected roads throughout the United States. The U.S. Department of Transportation (USDOT) recognizes certain roads based on one or more archeological, cultural, historic, natural, recreational and scenic qualities.
On September 22, 2019, the Reviving America’s Scenic Byways Act of 2019 was signed by the President and became Public Law 116-57. This law requires the U.S. Secretary of Transportation to solicit nominations for certain roads to be designated under the National Scenic Byways Program as National Scenic Byways or All-American Roads based on their archaeological, cultural, historic, natural, recreational, and scenic qualities.
The Flaming Gorge – Green River Basin route is located in the southwest corner of Wyoming on two north-south roadways extending from I-80 south to the Utah state line and paralleling the Green River and the Flaming Gorge National Recreation Area. The location is approximately 175 miles south of Grand Teton and Yellowstone National Parks and 180 miles east of Salt Lake City, Utah.
“The Flaming Gorge is by far our greatest tourism asset. This designation will provide funding opportunities and will shine a spotlight on this area for travelers like never before,” She said.
“We are so fortunate to have such exceptional partners both locally and in Utah. This designation would not have been possible without the combined efforts of all of the key participants and corridor partners,” Meredith said.
Additionally, in order to prepare the application, the Corridor Management Plan also had to be updated. Stakeholders focused on reassessing visitor experience needs and alternative options for delivering information, as well as developing strategies to continue to leverage the expertise of the byway’s public and private partners and build on marketing success.
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