Green River Star -

Our View: Newsprint's death is exagerated

 


We’re all still a little shell-shocked from the fallout of the Great Recession.

As for newspapers, in 2007 when our world economy was at its peak, so was newspaper pulp production.

But by mid-2008 people had stopped spending money and you probably noticed a dearth of 18-wheelers on the highways.

But despite the chorus of “print is dead” (led by our own industry) some strange facts have come to light.

Pulp sales in the U.S. in 2014 finally surpassed that high water mark of 2007 and 2015 is expected to surpass that.

Spending on direct mail also is growing once again.

So if print is dead...



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