What the 'Momo Challenge' says about us and the Internet

It’s the stuff nightmares are made of.

The image, depicting a distorted human face, with bulging eyes, long black hair, a deformed nose and a mouth seemingly crossed between a bird beak and a human’s, is something that will stick with a person long after they’ve seen it. On face value, Momo and its challenge were a perfect internet panic storm geared to alarm parents.

The Momo Challenge has since been dubbed a hoax, but it initial scare perfectly illustrates how the collective id of the internet can take something and run with it. For those who are unaware, the Momo Challenge allegedl...